Question


The key goal for retailers in the accelerated development phase of the retail life cycle is to
A. recover start-up costs.
B. establish a dominant position in the fight for market share.
C. delay entering the decline stage of the retail life cycle.
D. find ways of discouraging customers from moving to low-margin, mass-volume outlets.
E. establish a retail concept that is a sharp departure from existing competition.

Answer

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