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Question
The key objective of competitive advertising is to
A. tell people what a product is, what it can do, and where it can be found.
B. show one brand's strengths relative to those of competitors.
C. reinforce previous knowledge of a product.
D. promote the advantages of one product class over another.
E. persuade the target market to select the firm's brand rather than that of a competitor.
Answer
This answer is hidden. It contains 178 characters.
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