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Question
The manufacturer of Maine Kitchen Art bowls, spoons, and cutting boards knows marketing can make his company a success. He wants to rely solely on promotion as the technique for attracting customers. He advertises extensively in cooking magazines, offers coupons, and provides retailers who carry his product with attractive displays. From this information, you know that Maine Kitchen Art has a _____ orientation.a. market
b. societal
c. production
d. sales
e. product
Answer
This answer is hidden. It contains 81 characters.
Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
Q:
Consultative selling:
a. uses limited sales planning
b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
e. emphasizes closing the sale during the sales presentation
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a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
d. Salespeople sell products not advice and assistance.
e. Proposals and presentations used emphasize pricing and product features.
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Relationship selling is also called:
a. long-term selling
b. win-win selling
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
c. third party logistics firm (3PL)
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a. Business prioritizing
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a. Arm's Length
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a. intensive
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c. exclusive
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b. conventional channel
c. vertical marketing system
d. reciprocal channel
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b. create specialization of labor
c. create economies of scale
d. take title to the products they sell
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a. forward integration
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d. sorting
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