Question

The market for turkey products is large. If a major producer of turkeys were to introduce a boneless fresh turkey wrapped around savory dressing, most of the large market for this new product would be aware of its existence. The market is price sensitive, and there is some potential competition. The appropriate strategy would be:
a. price skimming
b. penetration pricing
c. status quo
d. cost bundling
e. price lining

Answer

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