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Question
The marketing and advertising processes used for B2B and B2C are remarkably similar.
Answer
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Related questions
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The ________ is how Web pages are organized, labeled, and navigated to support browsing and searching.
A) Web design
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A) collaborative website.
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The most common EC project on the Internet is the information portal.
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A corporate collaboration system is a customer service approach that focuses on building long-term and sustainable customer relationships that add value for the customer and the company.
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Up-to-the-minute dynamic content is what attracts new and returning customers ("eyeballs") and makes them stay longer ("stickiness"), which builds customer loyalty.
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An informational Web site provides opportunities for the customers and the business to communicate and share information.
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Business process management (BPM) systems monitor the execution of the business processes so that managers can analyze and change processes in response to data, rather than on just a hunch.
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Organizational transformation is a comprehensive concept that implies not only a major change, but also a sharp break from the past.
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There is a serious downside for start-up businesses that acquire venture capital because they lose control over the business.
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An important source of financial support or direct funding for pre-VC (venture capital) firms is an incubator.
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Options for acquiring storefronts include each of the following except
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B) join a mall.
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The quality and usefulness of the user's experience when interacting with the website best defines
A) credibility.
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Potential benefits of telecommuting or virtual work for community and society include
A) allows the movement of job opportunities to areas of high unemployment.
B) increases employment.
C) reduces traffic-related pollution and congestion.
D) all of the above.
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Examples of electronic signatures to help distinguish between legitimate and fraudulent transactions include each of the following except
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C) a secret code or PIN to identify the sender to the recipient.
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EC sellers need to protect against fraud and each of the following except
A) public keys.
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D) use of their name by imposter sellers.
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Important EC issues include
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Discovery in civil litigation that deals with information in electronic format best describes
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Which of the following intellectual property laws protects inventions and discoveries?
A) patent law
B) trade secret law
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Which of the following intellectual property laws protects confidential business information?
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B) trademark law
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Online sellers can better protect themselves against fraud by requiring customers whose billing address is different from the shipping address to call their bank and have the alternate address added to their bank account.
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Contemporary information systems should be built to encourage compliance and maximize the possibility of accountability for violations.
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Internet regulation at a federal level is authorized by the USA PATRIOT Act.
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Digital technologies make it possible to produce and distribute a high-quality duplicate of any digital recording with minimal effort and cost.