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Question
The marketing manager of icruise.com (a travel Web site targeted to consumers who want a luxury vacation) finds that the firm can gain market share and become the industry leader if it slashes prices by 50 percent during the month of December. However, the vice president of finance is committed to reporting a 25 percent return on investment at all times. This conflict illustrates:a. a need to eliminate low-profit products
b. a lack of corporate concentration on the marketing concept
c. how pricing operates in a mature marketplace
d. the need for trade-offs in pricing objectives
e. how target markets can be ignored
Answer
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Related questions
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b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
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a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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