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Question
The marketing managers at Omaha Steaks used airlines' databases to mail a special offer to frequent flyers. Eight weeks after shipping the steaks to the frequent flyers who responded to the offer, the company's salespeople followed up by telephoning customers to ask for new orders. This is an example of which types of nonstore retailing?
A. direct selling and telemarketing
B. direct-mail and telemarketing
C. telemarketing and online retailing
D. online retailing and direct-mail
E. direct-mail and direct selling
Answer
This answer is hidden. It contains 133 characters.
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