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Question
The marketing mix refers toA. the selection of product benefits and attributes that are to be added to or subtracted from a given product to create variations within a product line.
B. the specific ratio within a budget that divides resources between advertising, sales promotion, and personal selling.
C. the marketing manager's controllable factors - product, price, promotion, and place - that can be used to solve a marketing problem.
D. the allocation of resources within a firm towards individual marketing programs.
E. the environmental forces - social, economic, technological, competitive, and regulatory - that impact the marketing decisions for a particular product at any given time.
Answer
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