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Question
The marketing plan for IBM's "Smarter Planet" strategy included which of the following marketing tactics?A. handing out "Smarter Planet" t-shirts on selected college campuses through the world
B. providing samples of new hard drives for NYC businesses
C. sponsoring the U.S. swim team for the 2012 Summer Olympics
D. including a strong message in an annual report from IBM's Chairman of the Board and CEO
E. garnering a celebrity endorsement from Jon Steward, host of the Daily Show
Answer
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