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Question
The minimum that a firm has to do to engage in international business is to:A.export or import products from other countries.
B.invest directly in operations in another country.
C.establish joint ventures or strategic alliances with companies in other countries.
D.export low-wage manufacturing jobs to companies in other countries.
E.develop franchises and subsidiaries in other countries.
Answer
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Which of the following is true of the barriers to international communication?
A.Noise tends to increase the probability of effective communication.
B.Source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.
C.Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
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According to research, when do consumers usually use the country of origin as a cue when evaluating a product?
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C.When an advertising campaign stresses the positive performance attributes of a product
D.When a limited number of messages compete with each other for consumers' attention
E.When a firm resorts to personal selling instead of mass media advertising