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Question
The mutual interests of media companies and advertisers have led to the __________ of the mass audience into countless subsets that can be targeted with specially-focused appeals.
Answer
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Related questions
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The U.S. Supreme Court overturned as unconstitutional the law known as the __________ Act of 1996, which attempted to control indecent content on the Internet.
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Bans of sexually explicit material fail if they are challenged in courts unless the material is found to be legally __________.
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__________ is the largest satcom operator.
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The Supreme Court has ruled that __________, which is any material aimed at sexual arousal, cannot be totally prohibited.
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The doctrine that permits criticism of performers and performances is called __________ comment and criticism.
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Atlanta television station owner Ted Turner used satellite technology to deliver programming from his local station known as __________ to cable systems nationwide.
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The effect entertainment idols have on people’s actions and fashion is called stereotyping.
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For better or worse, relying on the Bennett model of news tends to emphasize the official view of most news stories and relies on governmental authorities as prime sources.
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A) AOL
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What advertisers are really paying the mass media for is
A) publicity and prestige.
B) access to potential customers.
C) protection against financial stagnation.
D) conglomeration.
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To rein in unrestrained journalism, China proposed an Emergency Response Law to
A) limit news reporting of disasters and thus ensure social stability.
B) promote fair and balanced coverage.
C) promote news competition.
D) better inform the people about events.
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The CIA set up its Open Source Center to track worldwide postings on social media and other Internet sites in response to a recommendation from the 9/11 Commission.
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One of the most important features of the dialogic theory of public relations is
A) certainty.
B) commitment.
C) persistence.
D) self-assurance.
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With rare exception, the primary goal of most U.S. mass media is to
A) make profits.
B) provide news and information to the masses.
C) entertain.
D) provide an exchange of ideas.
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The CIA’s Open Source Center scans Facebook, Twitter, traditional news outlets, and other online sources to assess grassroots world opinion on a daily basis.
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A(n) _________ contract pays ad agencies with shares in the advertiser’s company which can be very lucrative but which is also risky.
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Describe how demassification has helped the magazine industry throughout its history. Cite at least three specific magazines and explain how they were helped or hurt by demassification.
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In the past, advertising agencies traditionally earned __________ percent of what their clients spent on space and time.
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By the 1880s most newspapers included opinion pieces in their editorial sections, but were careful to keep opinions out of their news coverage of events.
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Identify the three major ink-on-paper mass media and discuss how they compare in terms of their content, timeliness, and regularity.
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The Associated Press, or AP, provided partisan news during its infancy.
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__________ is a rental agreement that requires movie theaters to accept a batch of movies which may include lower-quality ones they don’t want.
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Match each concept in the left column with its definition or an example from the right column. 1) Online encyclopedia A) Reference book 2) Penny paper B) Kindle 3) Circulation C) Gannett 4) Newspaper chain D) Gets publications from the press to the reader 5) Paywall E) First media product to reach a truly mass audience 6) Highbrow slick F) Wikipedia 7) Long-form journalism G) Online payment mechanism 8) Muckraking H) Magazine innovation 9) Physician’s Desk Reference I) Investigative reporting 10) E-reader J) The New Yorker
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The concept in journalism that news should be gathered and told without bias is called objectivity.
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As a journalistic stunt, Nellie Bly circled the world in 72 days.