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Question
The Nabisco created a free-standing rack in the shape of a bus for its Ritz and other cracker products. The goal of the sales promotion was to maximize the consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a __________.
A. sample
B. free-standing insert
C. point-of-purchase display
D. premium
E. deal
Answer
This answer is hidden. It contains 319 characters.
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