Question

The newest form of data analytics is location-data tracking, which is the process of:
A) making the data anonymous so that specific individuals cannot be identified.
B) analyzing data provided by mobile phone GPS technology and combining it with consumer profile information.
C) purging names from a list of individuals who live within a specified area that do not meet a target profile.
D) identifying individuals within a specified location that meet a firm's target audience for a mobile campaign.

Answer

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