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Question
The organizational structure, according to Jeremiah Owyang, that focuses on cross-functional teams but there is a centralized area that everyone has a consistent social media presence is referred to as ______.
A. decentralized
B. centralized
C. hub and spoke
D. multiple hub and spoke
Answer
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As discussed in the textbook, there are six Cs for effective writing for social media EXCEPT ______.
A. content
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______ focuses on looking at the complete picture of what is happening in a campaign from the past to the future.
A. Technical view of social media
B. Strategic view of social media
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Research in many ways is one of the most challenging yet demanding functions in social media.
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A. He is doing a strategic analysis.
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A. you start fresh and not worry about what metrics they are already using
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A. formulating items to evaluate
B. identifying influencers
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A. timeframe
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C. content
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Identifying followers on given social media platforms gives the social media professional what types of benefits?
A. They get the sense of their vanity metrics.
B. They get a snapshot of their potential audience members.
C. They are the must have audience members to target for a campaign.
D. They are real followers and bots that engage with your content.