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Question
The overall tone you present in your updates and communication online is called a ______.
A. brand personality
B. brand voice
C. brand position
D. brand image
Answer
This answer is hidden. It contains 1 characters.
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A. exclusivity
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______ is the process of categorizing people into certain groups based on certain criteria.
A. Creator analysis
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A. snarky
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As discussed in the textbook, there are six Cs for effective writing for social media EXCEPT ______.
A. content
B. creation
C. creativity
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______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched.
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B. Mission; brand voice
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A. Technical view of social media
B. Strategic view of social media
C. Managerial view of social media
D. Creative view of social media
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A. you start fresh and not worry about what metrics they are already using
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B. identifying influencers
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A. timeframe
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C. content
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Identifying followers on given social media platforms gives the social media professional what types of benefits?
A. They get the sense of their vanity metrics.
B. They get a snapshot of their potential audience members.
C. They are the must have audience members to target for a campaign.
D. They are real followers and bots that engage with your content.