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Question
The owners of a small bookstore want to run an ad in the local newspaper of the small town where the business is located. Their objective is to create awareness for the bookstore among the town's consumers. Which of the following measures should be used to assess the number of different people or households exposed to the advertisement?
A. reach
B. rating
C. GRPs
D. CPM
E. frequency
Answer
This answer is hidden. It contains 72 characters.
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