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Question
The pricing approach that: (1) estimates the price that ultimate consumers would be willing to pay for a product; (2) works backward through markups taken by retailers and wholesalers to determine what price to charge wholesalers; and (3) results in the manufacturer deliberately adjusting the composition and features of the product to achieve the price to consumers is referred to as __________.
A. cost-benefit pricing
B. cost-plus percentage-of-cost pricing
C. target pricing
D. cost-plus fixed-fee pricing
E. product feature pricing
Answer
This answer is hidden. It contains 34 characters.
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