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Question
The pricing component of the global marketing mix is:a. the same in domestic and foreign markets
b. fairly simplistic due to the strength of the U.S. dollar abroad
c. the easiest element to implement successfully
d. complicated by product penetration strategies
e. a complex matter due to tariffs, exchange rates, and government regulations
Answer
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Related questions
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a. lead qualification
b. lead generation
c. sales presentation
d. the close procedure
e. moving through the sales continuum
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Consultative selling:
a. uses limited sales planning
b. uses a "lone wolf" approach to selling
c. sells advice, assistance, and counsel rather than products
d. uses short-term follow-ups, which focus on product delivery
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All of the following statements characterize the traditional personal selling approach EXCEPT:
a. Traditional selling focuses on closing sales.
b. Traditional selling uses short-term follow-ups that focus on product delivery.
c. Traditional personal selling takes a team approach to the account.
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e. Proposals and presentations used emphasize pricing and product features.
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Relationship selling is also called:
a. long-term selling
b. win-win selling
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a. trade allowance
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a. electronic data interchange (EDI)
b. distribution resource planning (DRP)
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a. Arm's Length
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c. exclusive
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a. Marketing facilitators
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b. create specialization of labor
c. create economies of scale
d. take title to the products they sell
e. raise profit margins for independent middlemen
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a. forward integration
b. contact efficiency
c. elimination of temporal discrepancies
d. sorting
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a. creation
b. temporal
c. assortment
d. spatial
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