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Question
The primary difference between trade incentives and trade allowances is that for the trade incentive:A) the retailer must perform some type of function in order to receive the trade incentive.
B) the manufacturer must perform some type of function to encourage the retailer to accept the merchandise.
C) the retailer receives a price break if they order a specific quantity.
D) involves a price reduction being passed on to consumers by retailers.
Answer
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