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Question
The primary purpose of a marketing metric is toA. assign qualitative values to quantitative data.
B. allow the sharing of information across product lines.
C. measure the quantitative value of a marketing activity.
D. forecast potential product/service opportunities over a period of five years.
E. provide a numerically precise measurement of management judgment for an industry's growth.
Answer
This answer is hidden. It contains 86 characters.
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