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Question
The primary reason many companies use the percentage of sales method to prepare communications budgets is its simplicity.Answer
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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The primary disadvantage of the meet-the-competition method of marketing communication budgeting is:
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One of the problems with the percentage of sales budgeting method is:
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A) post-hoc analysis.
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The product positioning strategy based on how a product is used is the ________ positioning approach.
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When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
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