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Question
The process of changing data from their original form to a format that more closely fits the research objectives of the research study is called data transformation.Answer
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Related questions
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When the researcher unintentionally provides the subjects with hints about what he wants them to say in the study, this is an example of a(n) _____ characteristic.
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
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Which of the following are possible test units in a marketing research study?
a. people
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The way an experimental variable is manipulated is referred to as an experimental _____.
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Interval scales represent the absolute meaning of the numbers on the scale.
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All measurement, particularly in the social sciences, contains error.
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The _____ orientation recognizes that multiple parties are affected by firm decisions.
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One reason for an organization to hire an outside research supplier is to acquire access to that organization's experience in important types of situations.
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Checking the data collection forms to correct omissions, illegibly written responses, and the consistency of answers is called ______.