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Question
The product life cycle refers to __________.
A. the average life span of a product
B. a concept that describes the stages a new product goes through from product concept to commercialization
C. a concept that describes the stages a product goes through in the marketplace - early growth, accelerated development, maturity, and decline
D. a concept that describes the stages a product goes through in the marketplace - introduction, growth, maturity, and decline
E. the amount of time it takes a product innovation to completely diffuse in the marketplace
Answer
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