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Question
The promotion-to-sales ratio can be used by managers to make year-to-year comparisons of their programs, to compare the effectiveness of their programs with competitors' programs, or to make comparisons with
A. calculated break-even points.
B. estimated return on investments.
C. promotion-to-expense ratios.
D. industry averages.
E. advertising-to-sales promotion ratios.
Answer
This answer is hidden. It contains 197 characters.
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