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Question
The promotional mix refers to
A. the three underlying appeals used that make promotions effective: (1) sex appeal; (2) humor appeal; and (3) fear appeal.
B. the combination of both paid and non-paid marketing tools used to promote product interest.
C. the set of promotional tools designed to motivate prospective buyers to purchase products and services: (1) awareness; (2) interest; (3) evaluation; (4) trial; and (5) adoption.
D. the composition of the objectives of the promotion: (1) to inform; (2) to persuade; (3) to remind; and (4) to phase out.
E. the combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product; (2) persuade them to try it; and (3) remind them later about the benefits they enjoyed by using the product.
Answer
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