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Question
The purpose of business portfolio analysis is toA. add or delete product line and brand extensions.
B. search for growth opportunities from among current and new markets as well as current and new products.
C. alter a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and increase sales.
D. determine the appeal of each SBU or offering and then determine the amount of cash each should receive.
E. seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
Answer
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