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Question
The purpose of the desire section of a persuasive message is to _____________A) introduce the main idea.
B) create interest in the main idea.
C) increase your audience's willingness to take action.
D) suggest the action your audience should take.
Answer
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Related questions
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Japan is an example of a country with a homogeneous population.
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B) False
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People's cultural background influences the way they prioritize what is important in life, helps define their attitude toward what is appropriate in any given situation, and establishes rules for their behaviour.
A) True
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List at least three general categories of nonverbal communication.
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List at least three benefits of effective listening in business.
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Briefly explain why the ability to work effectively in teams is so important in business.
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__________ is knowing how to behave properly in a given situation.
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When it comes to nonverbal communication, your __________ are especially effective for indicating attention and interest, regulating interaction, and establishing dominance.
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__________ contributors need to let go of traditional expectations of authorship, including individual recognition.
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Briefly explain the difference between selling points and benefits, and then give an example of each.
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When your AIDA message uses an indirect approach and is delivered by memo or email, what are two goals to keep in mind as you write the subject line?
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What does AIDA stand for?
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__________ is reasoning from specific evidence to a general conclusion.
Q:
If price is one of your strong selling points, you _____________
A) mention special offers, such as volume discounts, before actually stating the price.
B) compare the price to the cost of some other product or activity ("This exercise equipment costs less than a health club membership").
C) break the total price into smaller units ("Just six easy payments of $19.95 each will bring you this lovely collector's item").
D) emphasize it in the opening of the sales letter.
Q:
Which of the following would be the best wording in a sales letter?
A) "The NuForm desk chair is so comfortable that you won't want to go home from work."
B) "The NuForm desk chair is designed to give your lower back the ultimate in support and to relieve pressure on your legs as well."
C) "The NuForm desk chair supports your lower back and relieves pressure on your legs."
D) "The incredibly handsome NuForm desk chair is functional as well as impressive; it provides a great deal of lower back support."
Q:
When it comes to persuasive messages, the indirect approach _____________
A) is often preferable when using the "you" attitude.
B) is often preferable when trying to persuade higher-level managers.
C) is used only by top management.
D) does not require inclusion of justifications or explanations.
Q:
To build credibility with your audience, you _____________
A) come right out and state that you are trustworthy.
B) let them know that you're not rigid about what you have to say.
C) establish common ground with them.
D) point out ways in which your knowledge is superior to that of your audience members.
Q:
Which of the following is not an example of demographic information?
A) Age
B) Occupation
C) Lifestyle
D) Income
Q:
If you expect a hostile audience, you should be careful to present all sides of an issue before making the case for your own argument.
A) True
B) False
Q:
An example of faulty logic is to assume that one event caused another just because it happened first.
A) True
B) False
Q:
Logical flaws include circular reasoning.
A) True
B) False
Q:
Induction refers to reasoning from a generalization to a specific conclusion.
A) True
B) False
Q:
Abstract concepts such as freedom, prestige, or success can be used to enhance the emotional content of persuasive messages.
A) True
B) False
Q:
When deciding on the approach to take in composing a persuasive message, an important factor to take into account is your corporate culture.
A) True
B) False
Q:
All persuasive messages are by nature unethical.
A) True
B) False
Q:
To devise an effective persuasive message, you need to analyze audience members and then appeal to their needs.
A) True
B) False
Q:
Before sending out an email regarding delays in an important construction project, you decide to take another look at your subject line. It reads, "Unfortunate delays in construction schedule." Rewrite the subject line to make it more neutral.
Q:
What are the two benefits of stating the bad news at the beginning of a negative message?
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Rewrite the following sentence using the "you" attitude: "You shouldn't have put the blender into the dishwasher."
Q:
Withholding __________ information or overemphasizing positive information is unethical and unfair to your reader.
Q:
To avoid being accused of defamation when you refuse an adjustment _____________
A) make all refusals by phone instead of in writing.
B) explain why you are making the refusal.
C) consult your company's legal department or an attorney if you think a message might have legal consequences.
D) all of the above.