Question

The Reactive-Defensive-Accommodative-Proactive Scale is best described by which of the following?
a. A scale that determines the motivations businesses have for implementing social responsibility programs
b. A scale that is used to rate a company's overall efforts at developing and maintaining good relationships with its employees and suppliers
c. Another name for a social responsibility audit
d. A method for assessing a company's strategy and performance with one particular stakeholder
e. A technique for firms to use in developing public relations strategies

Answer

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