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Question
The Renault Nissan alliance discussed in the Mini Case is an example of a ________ in that the firms seek to create economies of scope by sharing their resources and capabilities to develop manufacturing platforms that can be used to produce cars that will be either a Renault or a Nissan.
a. joint venture
b. synergistic alliance
c. horizontal complementary alliance
d. dynamic alliance network
Answer
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A large domestic market can provide the country's industries a chance at dominating the world market because:
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a. True
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Define the three major dimensions of organizational structure: specialization, centralization, and formalization. How do these dimensions vary in organizations implementing the cost leadership, differentiation, and cost leadership/differentiation strategies?