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Question
The semantic differential scale uses unlabeled response categories between two bipolar opposite adjectives.Answer
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Related questions
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a. overused test-markets
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a. history effect
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When an experiment is conducted on the premises of a marketing research organization, this is an example of a _____.
a. static group design
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Which type of experimental design allows for an investigation of the interaction of two or more independent variables?
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Which experimental design involves manipulating a single independent variable to observe its effect on a single dependent variable?
a. primary experimental design
b. basic experimental design
c. factorial experimental design
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Which of the following are possible test units in a marketing research study?
a. people
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The way an experimental variable is manipulated is referred to as an experimental _____.
a. treatment
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Discuss how marketing researchers apply the scientific method when conducting marketing research.
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The _____ orientation recognizes that multiple parties are affected by firm decisions.
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