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Question
The strategy of trading down involves __________.
A. adding product features but using lower quality product materials
B. reducing product features and but using higher quality product materials or ingredients
C. reducing the number of features, quality, or price of a product
D. seeking a less price-sensitive target market
E. changing to a mass merchandiser retailer like Walmart or Target
Answer
This answer is hidden. It contains 32 characters.
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