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Question
The Swedish manufacturer of Asko dishwashers concluded that consumers would be willing to pay approximately $1000 for a dishwasher that was quieter than any other on the market. Asko determined about $250 in markups would have to be given to wholesalers and retailers, and then designed the quietest product that it could make for $750. Asko used
A. prestige pricing.
B. price lining.
C. cost-plus pricing.
D. target pricing.
E. customary pricing.
Answer
This answer is hidden. It contains 359 characters.
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