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Question
The term branding refers to __________.
A. the licensing of a name, phrase, design, symbol, or combination of these for a period of 17 years, at which time a firm may renew its intellectual property rights to them
B. the value added to the product from the additional features given to a product beyond its functional attributes
C. the identification of an organization's products based upon individual SKUs
D. an organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors
E. the establishment of a commercial, legal name under which a company does business
Answer
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