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Question
The term receivers, in a marketing communications context, refers to
A. only those consumers who read, hear, or see a message about a product or service and then choose to buy it.
B. consumers who read, hear, or see the message sent by a source during the communication process.
C. a firm that obtains a basic message or theme from its advertising agency and translates that vision into a useable IMC campaign.
D. promotional firms that select the best channels through which to convey advertising messages.
E. customers who read, hear, or see the message sent by a source and misinterpret or reinterpret the message to fit their individual beliefs.
Answer
This answer is hidden. It contains 30 characters.
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