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Question
The term ____________ refers to changes in the ways producers and distributors of media products must operate as they seek to capture both national mass audiences and diverse local and niche markets in other parts of the world.a. capitalism
b. post-Fordism
c. Marxism
d. media convergence
Answer
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Related questions
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Most pornography reinforces a gender __________.
a. celebration
b. binary
c. liminality
d. queer perspective
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Post-feminist rhetoric commodifies and co-opts the rhetoric of feminism.
a. True
b. False
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The term __________ is useful when thinking about transgendered bodies.
a. liminality
b. limited
c. privilege
d. luminosity
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The mainstreaming of the codes of pornography into the wider culture is referred to as ____________.
a. hegemony
b. pornification
c. hard-core
d. audience reception
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What are two strategies for attracting audiences covered in part IVof the readings?
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Off-air relationships between TV stars creates ____________.
a. intertextual space
b. confusion for the audience
c. accurate encoding
d. a decrease in ratings
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The gossip industry is a way of _____________ women's bodies.
a. liberating
b. offering more avenues of acceptance for
c. policing
d. celebrating
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If one wants to, it's pretty easy to escape the effects and images of advertising.
a. True
b. False
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The _________ industry serves a consumerist culture.
a. fashion
b. sports
c. gossip
d. all of the above
Q:
The following show is presented as polysemic.
a. SVU
b. Survivor
c. The Jim Rome Show
d. all of the above
Q:
According to David, the hip-hop community has neglected which key aspect of black feminist theory?
a. discourses on fatherhood
b. discourses on motherhood
c. discourses on class
d. discourses on gender
Q:
The primary way to understand hip-hop is through an analysis of
a. gender.
b. class.
c. race.
d. there is no primary way to understand popular culture.
Q:
Katz argues that conservative talk radio is not just entertainment, but also works as a form of
a. cultural pedagogy.
b. hegemony.
c. representation of White masculinity.
d. all of the above.
Q:
Drag performance and gender bending suggest the usefulness of categorizing gender into binary categories.
a. True
b. False
Q:
In a Pottery Barn Kids catalogue there are pictures of white boys and boys of color, however when comparing the images, the white boys are shown engaging in a variety of activities such as academics and astronomy and the boys of color are associated with athletics only. According to Hall, this is
a. not a problem.
b. an example of overt racism.
c. an example of inferential racism.
d. none of the above.
Q:
Inferential racism draws on unquestioned assumptions.
a. True
b. False
Q:
According to Jenkins, why is fan writing a predominantly feminine response to mass media texts?
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Commercial network played an important role in emerging economy because it
a. helped drive consumer purchases.
b. encouraged economic frugality.
c. critiqued overconsumption.
d. kept families in the same consumer markets.
Q:
In the analysis of EMHE, Palmer asserts that the show can be understood by examining from the perspectives of
a. gender and race
b. race and class
c. audience analysis and hegemony
d. religion and ideology
Q:
Foster and McChesney argue that the "digital divide" in the U.S. continues to reproduce
a. a media literate society.
b. class divisions
c. social equality
d. audience analysis
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When Lipsitz claims that "television's most important function came from its role as an instrument of legitimation for transformations in values initiated by the new economic imperatives of postwar America," this points to television's role in
a. selling the American dream.
b. teaching viewers how to be good consumers.
c. reproducing a hegemonic ideology.
d. all of the above
Q:
Breaking down and analyzing the component parts of a media producer text t is known as
a. audience reception.
b. textual analysis.
c. intertextuality.
d. cultural pedagogy.
Q:
Showtime's The L Word was praised for its diverse representations of lesbian characters.
a. True
b. False
Q:
According to Fuchs, users of Facebook are
a. prosumers
b. exploited
c. sold to advertisers
d. all of the above
Q:
A prosumer __________
a. is pro consumerism
b. is pro consumption because it stimulates the free market
c. progressively blurs the line that separates producer from consumer
d. none of the above
Q:
The term ___________ refers to the ways that the transcultural flows of popular culture inspire new forms of global consciousness and cultural competency.
a. pop cosmopolitan
b. media convergence
c. grassroots convergence
d. corporate convergence
Q:
For cultural studies, Marxism argues that the economic structure of society (the base) has little influence on the superstructure.
a. True
b. False
Q:
Why does contemporary TV frequently show characters discovering who they "really are" through live performances?
Q:
The American Dream ideology is often included in discussions about ________.
a. neoliberalism and individualism
b. neoliberalism and collectivism
c. neoliberalism and Marxism
d. neoliberalism and racism
Q:
Reality shows pose great financial risks for the networks.
a. True
b. False