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Question
The triple bottom-line orientation recognizes that businesses should strive to cut costs as well as raise revenue.Answer
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Related questions
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Processing information from more than one medium at a time is known as ________.
A) multitasking
B) perceptual hyperactivity
C) perceptual chunking
D) interactive attention
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The ________ threshold refers to the ability of a sensory system to detect changes between two stimuli.
A) absolute
B) differential
C) intensity
D) relative
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When a stimulus comes within the range of someone's sensory receptors, ________ occurs.
A) just noticeable difference (j.n.d.)
B) retention
C) subliminal suggestion
D) exposure
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Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.
A) blue
B) red
C) yellow
D) black
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As manufacturing costs decrease and the amount of products that people accumulate goes up, consumers increasingly want to buy things that will provide ________ value.
A) hedonic
B) Gestalt
C) embedded
D) referent
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Is product disposal a consumer behavior issue or a public policy issue? Explain.
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Explain greenwashing and why businesses would participate in greenwashing.
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Explain the Declaration of Consumer Rights and why it is still relevant to consumers today.
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Consumer research shows that all things being equal, people are likely to choose a brand that gives back to the community over one that does not.
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Identity theft occurs when someone steals your personal information and uses it without your permission, even if no money is stolen.
Q:
Participatory action research is also called transactional consumer research.
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Culture jamming is the term used to explain the plethora of culturally-relevant content posted to social media sites.
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Materialism refers to the importance people attach to the fabric used in their clothing.
Q:
Which of the following is associated with compulsive consumption?
A) anxiety
B) happiness
C) intelligence
D) income
Q:
During ________, one consumer exchanges something she owns with someone else for something the other person owns.
A) freegan sharing
B) divestment
C) disposal casting
D) lateral cycling
Q:
Which of the following issues is related to consumer behavior?
A) consumerism
B) literacy
C) product disposal
D) all of the above are related
Q:
The ability for a consumer to assess, analyze, evaluate, and communicate information in a variety of forms including print and non-print messages is known as ________.
A) analytical literacy
B) functional literacy
C) media literacy
D) consumer literacy
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Jack has received an email that asks him to help a distant relative in Kenya by sending his bank account information to transfer a small amount of funds. Jack is the victim of a(n) ________ scam.
A) botnet
B) phishing
C) identity theft
D) malware
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Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?
A) social media marketing
B) social marketing
C) public service marketing
D) services marketing
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In Japanese, the word gemba means ________.
A) a possible interpretation of the truth
B) the one true source of information
C) the news
D) falsehoods
Q:
Though the Organization for Economic Cooperation and Development (OECD) outlaws bribery in business practices, it is still common in ________.
A) Japan
B) Mexico
C) Germany
D) all of the above
Q:
Rules of conduct that guide actions in the marketplace are known as ________.
A) norms
B) business ethics
C) codes
D) policies
Q:
Anna's best friend Aubrey was getting married. Anna spent a lot of time thinking of the perfect gift. She was so excited about the gift that she gave it to Aubrey before the wedding. Aubrey cried and told Anna that she would never in her life have a better friend. Reformulationis the proper term for the new bond between Anna and Aubrey.
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Values associated with a long-term orientation are respect for social obligations and the need to save face.
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The indulgence versus restraint dimension of Hofstede's Dimensions of National Culture deals with the extent to which a society allows relatively free gratification of basic and natural human drives related to enjoying life.
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A metaphysical myth fulfills the cultural function of explaining how the components of the universe relate to each other.
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Country singers Marty Stewart and Travis Tritt and their record label decided to change the culture of the Country and Western music scene. With their now famous "No Hats" tour, the singers abandoned conventional country and western fashion (they threw away their hats, let their hair grow long, and wore t-shirts) and tried to appeal to larger and younger audiences with a grinding, sexy message. The process that these singers went through is best described as a ________.
A) cultural funnel
B) culture production system (CPS)
C) culture distribution system (CDS)
D) culture gatekeeping process (CGP)
Q:
The aspect of a cultural system which describes the mental characteristics of a people and the way they relate to their environment and social groups is known as ________.
A) ecology
B) social structure
C) ideology
D) anthropology
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In the cultural production process, the people who control the flow of information between producers and customers are called ________.
A) lead users
B) cultural gatekeepers
C) cultural transformers
D) innovators
Q:
As a relationship grows and progresses, gift giving tends to become more ________.
A) exchange oriented
B) reciprocal
C) altruistic
D) reformulated