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Question
The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as a(n) __________.
A. authoritarian appeal
B. coercive appeal
C. family appeal
D. guilt appeal
E. fear appeal
Answer
This answer is hidden. It contains 32 characters.
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