Question

The typical risks of a differentiation strategy do NOT include which of the following?

a. Customers may find the price differential between the low-cost product and the differentiated product too large.

b. Customers' experience with other products may narrow customers' perception of the value of a product's differentiated features.

c. Counterfeit goods are widely available and acceptable to customers.

d. Suppliers of raw materials erode the firm's profit margin with price increases.

Answer

This answer is hidden. It contains 1 characters.