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Question
The Walt Disney Company carefully markets two distinct Winnie-the-Poohs; one is the original line-drawn figure on fine china sold at Nordstrom and the other is a cartoon-like Pooh on polyester bed sheets sold at Target. This is an example of
A. mass customization.
B. a Tiffany/Walmart strategy.
C. one product and multiple market segments.
D. price discrimination.
E. psychographic market segmentation.
Answer
This answer is hidden. It contains 166 characters.
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