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Question
Theodore and James have formed TJ Soft, an entrepreneurial venture to develop games and other kinds of software for consumers. Their company, which includes TJ Soft stores, is looking for opportunities in the future that include international operations.
A game company in Thailand wants TJ Soft to join it and work together to create a new game that bears the brand name of both companies. What would be an appropriate approach for this venture?
A) global strategic alliance
B) licensing agreement
C) joint venture
D) franchise
Answer
This answer is hidden. It contains 427 characters.
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