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Question
There are several new deadly sins of social media. Identify two that are most prevalent for todays social media landscape.
Answer
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Micro-influencers are not as effective as influencers because they do not have a large audience.
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A group of people who are not a fan of the brand and voice their negative options are called ______.
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B. advocates
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A. exclusivity
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______ is the process of categorizing people into certain groups based on certain criteria.
A. Creator analysis
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Discuss the role brand voice plays for a brand on social media.
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Social care is part of the conversation piece of effective writing for social media.
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The type of writing that brands, like Dunkin Donuts, use to strike up conversations and embrace the notion that social media is social is ______.
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B. audience focused
C. educational
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As discussed in the textbook, there are six Cs for effective writing for social media EXCEPT ______.
A. content
B. creation
C. creativity
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______ is where a social media professional analyzes all of the communication efforts for the client and organization before a campaign is launched.
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B. Strategic view of social media
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Research in many ways is one of the most challenging yet demanding functions in social media.
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D. He is doing a data analysis.
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Identifying followers on given social media platforms gives the social media professional what types of benefits?
A. They get the sense of their vanity metrics.
B. They get a snapshot of their potential audience members.
C. They are the must have audience members to target for a campaign.
D. They are real followers and bots that engage with your content.