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Question
To better connect with its customers, Kraft did what with its Chips Ahoy! cookies?
A. gave the products a more interesting brand personality
B. created additional brand extensions, such as adding chocolate dipped and mint dipped cookies
C. engaged in a co-branding effort with Blue Bell ice cream
D. complied with ISO 9000 total quality management guidelines due to its expansion into Asian markets
E. created a patented resealable opening in the bag for easy access and to maintain freshness
Answer
This answer is hidden. It contains 312 characters.
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