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Question
To minimize the threat of substitute products or services, some businesses will create switching costs. What is a switching cost?A.The price of the product or service is so high that a customer cannot afford to purchase another
B.Once you leave the first business for a competitor, you lose you ability to switch back to the first business
C.A non-refundable fine levied against the customer for switching to a competitor
D.Costs that make customers reluctant to switch to another project or service supplier
Answer
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