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Question
To promote its theme parks with a uniform message to groups, Disney uses advertising, direct marketing, Internet promotion, and sales promotions with other companies such as McDonald's. In other words, Disney uses IMC, which stands for (an)
A. integrated marketing cooperation.
B. interactive media convergence.
C. infrastructure of market customization.
D. integrated marketing communications.
E. integrated media convergence.
Answer
This answer is hidden. It contains 85 characters.
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