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Question
Tom Jordan is a manager for a McDonalds restaurant. Many of his key responsibilities include analyzing data and making key decisions for the success of his store. Toms store has been experiencing decreased sales for breakfast services over the past 3 months. Tom is unsure why breakfast revenues are down while lunch and dinner revenues remain unchanged. Tom believes that he can drive revenue up by implementing a few different breakfast promotions, such as free coffee or hash browns with the purchase of a meal. Tom performs an extensive analysis of how continuous changes in breakfast promotions could impact his daily revenue. What type of DSS analysis is Tom performing?
A. optimization analysis
B. sensitivity analysis
C. transaction analysis
D. goal-seeking analysis
Answer
This answer is hidden. It contains 293 characters.
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