Question

Top executives at Toddler Toys Company have agreed on a new mission statement. More specifically, they have agreed on what business the company should be in and who their consumers are. What should the next step be for these top executives?
a) Begin the corporate assessment
b) Set strategic goals
c) Identify the core competency of the company
d) Evaluate the strengths and weaknesses of the company
e) Conduct a SWOT analysis

Answer

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