Question


Total sales revenue $10,000,000
Less: Development cost 6,000,000
Less: Land asking price 1,000,000
Potential gross profit $3,000,000
Less: Admin., legal, commissions, etc. 1,500,000
Potential net profit $1,500,000

Refer to the information in the previous question. You have been advised that sales revenues may be 10 percent lower and/or development costs may be 10 percent higher. Performing a sensitivity analysis, you conclude:
(a) A 10 percent decrease in sales revenues would have a bigger impact on returns than a 10 percent increase in development costs
(b) A 10 percent increase in development costs would have a bigger impact on returns than a 10 percent decrease in sales revenues
(c) A 10 percent increase in development costs and a 10 percent decrease in sales revenues would have opposite impacts on returns, canceling each other out and having no impact on returns
(d) Both factors would have such a small impact, that there is no reason to be concerned about either a 10 percent increase in development costs or a 10 percent decrease in sales revenues

Answer

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