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Question
Tower Fasteners developed a commanding position in the fastener industry by having in stock over 150,000 different types of fasteners. Tower's primary market is defined as companies with a need for specialized fasteners. All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT:a. psychographic variables
b. the method the company uses to make purchases
c. geographic location
d. personal characteristics of purchase decision makers
e. company size
Answer
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