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Question
Trade promotions refer to
A. promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
B. methods used to get a nonpersonal, indirectly paid presentation of a company's products.
C. advertisements that show actual consumers using the product in a barter or countertrade situation.
D. sales tools used to support a company's advertising and personal selling directed to wholesalers, distributors, or retailers.
E. sales promotions that are directed to ultimate consumers and are used to support advertising and personal selling.
Answer
This answer is hidden. It contains 59 characters.
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