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Question
Traffic generation is
A. the outcome of an offer designed to motivate people to visit a business.
B. the result of offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction.
C. direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.
D. the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.
E. an increase in the amount of foot traffic in a retail establishment that coincides with a new advertising campaign.
Answer
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